
Private, uncrowded environment of individuals committed to growth, discipline and elevated living.

Transformation occurs inside the system. Through expert coaching, advanced recovery & personalized strategies (like bloodwork, supplementation, Muscle Activation Techniques) we guide you from where you are to where you are meant to be.

Curated for focus, energy and consistency. Our high standards are reflected in every detail. We have an expert team of trainers and state of the art Prime Fitness equipment.
The Truth: Unlike big-box gyms, we cap our membership to ensure you never have to wait for equipment, even during peak hours (5 PM – 7 PM).
The Truth: No. We offer flexible month-to-month memberships with no long-term commitment, prioritizing your freedom and satisfaction.
The Truth: We feature specialized Prime Fitness smart strength equipment<—rare in West Plano—alongside premium Hammer Strength free weights and cardio machines.
The Truth:Yes. We are one of the few facilities in Dallas-Fort Worth with certified Muscle Activation Techniques (MAT) specialists on staff, including owner Jake Harden, Matt Dalrymple and Noah Salih.
The Truth: Yes.We offer exclusive guest passes for local residents. Click the "Guest Pass" button below to schedule your visit.
Located in: Parkway Centre V
2500 Dallas Pkwy #111
Plano, TX 75093
Phone: (972) 244-3152
Hours:
Mon–Fri: 5 AM – 9 PM
Sat–Sun: 6 AM – 7 PM